
ABOUT Electimuss
Est. in: United Kingdom, 2015
Electimuss London is a luxury fragrance brand founded in 2015 by Luke Granger and Jason Collison. The brand is inspired by Ancient Rome, where perfume played a central role in daily life, from rituals to celebrations. Electimuss aims to create bold, high-quality fragrances that reflect the Roman obsession with scent and their legacy in modern perfumery. The name Electimuss means “to choose the best” in Latin, and this philosophy guides the brand’s focus on using rare, precious ingredients blended with exceptional craftsmanship. Electimuss fragrances are created by top perfumers, such as Julien Rasquinet and Christian Provenzano, and are known for their powerful, long-lasting scents with intense projection. The brand is committed to quality, with fragrances composed of 25-30% Pure Parfum/Extrait, and beautifully designed bottles inspired by Roman architecture. Electimuss sees fragrance as a form of self-expression, allowing individuals to elevate their everyday experience with distinctive, indulgent perfumes.
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