
ABOUT Lacoste
Est. in: France, 1927
Founded in Paris in 1933 by tennis player René Lacoste, this brand is a benchmark for high-quality sports fashion, although its cotton polo shirt has transcended this sphere to become an icon of timeless casual style and its green crocodile logo is an international icon. Tradition, innovation and sporty style merge in the brand's first perfume launch, Lacoste Original (1984), which has been followed by a number of fragrances that have prolonged the values of its fashion line in the world of perfumery. Over the years, Lacoste has won over men and women of different generations who have adopted the crocodile logo as a symbol of confidence and achievement, encouraging them to make their dreams come true.
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